Want to open a mother and baby shop 8 mistakes, novice do not make. With the development of society and the improvement of people's quality of life, more and more industries show a new look in the new era. Among them, the maternal and infant industry as a new rising, is quietly on the industry stage. Although the development prospect of maternal and infant industry in recent years is good, there is a broad market, and there are more consumers who pay attention to maternal and infant, any industry will encounter certain difficulties on the road of entrepreneurship. In order to let beginners avoid detours, let me analyze the eight misunderstandings of opening a mother and baby shop.

1. Lack of entrepreneurial characteristics, follow the trend.

In the process of entrepreneurship, entrepreneurs are most likely to encounter the problem of following the trend. People's habitual thinking is that if others rely on a certain method or a certain way to achieve great success, then other people will also be affected by their habitual thinking. This kind of thinking of following the trend may make a lot of profits in the near future, but in the long run, it may not be successful.

2. Lack of commercial publicity

A good product must be publicized with reasonable investment. However, some people think that it is unnecessary to spend money on publicity. They think that the publicity of products is not as fast as the actual sales. Obviously, this kind of thinking is wrong. Short term sales can bring great profits, but if the product is not understood by more people, it will be forgotten in the end.

3. Not considering the needs of consumers

The product must be made for consumers to buy, so if we want to sell the product, we must first understand the needs of consumers, for example, in a certain season or an epidemic period of a disease, we need to consider the purchase quantity of the product, and so on.

4. Single product, no diversification

Single product is the most taboo point. When we choose products, we should consider consumers with different needs, and those commodities preferred by consumers need to increase the purchase quantity, but we should not purchase blindly.

5. Give up when you meet the bottleneck

Many people encounter a bottleneck in the process of entrepreneurship. At this time, it is easy to have the idea of slack off and giving up. At this time, many entrepreneurs will choose to transfer their stores.

6. No special offers or discounts

When the products are unsalable, in order to make the products sell quickly, preferential discounts can be used to stimulate consumers to consume. However, the most taboo is entrepreneurs' reluctance to give up, which leads to more and more losses.

7. Improper selection of geographical location

When some entrepreneurs choose the location of stores, they only consider the large number of people in the area, but not the age of consumers, or choose some relatively cold regions. These factors will directly affect the sales.

8. Different attitudes towards consumers

Some people think that big customers are the key to keep, and ignore some consumers with weak purchasing power, which will only make the popularity of stores worse and worse. If we want to get the recognition of all levels of consumers, we must treat them equally.

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