How much is the profit of general mother and baby shop? I've asked a lot of questions about profits in many friends' private letters. Today I'll talk about them in detail. At present, the number of infants aged 0 to 6 in China is 1. 0.8 billion yuan, and the market prospect capacity is 500 billion yuan. Take the diaper products as an example. Babies under one year old use 5 diapers every day. The price of each diaper is 2-5 yuan. It costs 300-600 yuan a month.

Industry experts have calculated an account: reborn baby costs at least 2000 yuan per month, in addition to life necessities, as well as medical, photography, care costs. This 500 billion yuan cake a year is the natural energy of China's maternal and infant products franchise industry.

For those who are just about to open a mother's and baby's shop or layman buyers, the biggest curiosity about the mother's and baby's shop is the profit of the mother's and baby's shop. Because the price of the mother's and baby's products is generally on the high side, everyone agrees that the profit is very high. Some even think that the mother's and baby's shop is a profiteering industry. Is that true?

How much can a mother and baby shop open

As a relatively mature mother and baby shopkeeper, today I would like to share with you the profits of opening a mother and baby shop? This is not only based on the situation of my shop, but also based on the situation of my peers

01 let's talk about the old "protagonist" of the mother and baby shop milk powder:

Generally speaking, the profit of big brand milk powder is about 10-30%. These big brand milk powder are called currency products in the industry (what is currency? I have some products in your home, and I have some products in my home.

For example, Wyeth, Nestle, Atami, Yili, Feihe and so on, the gross profit rate of 20% is generally very high, which requires you to have a first-hand source of goods, not from any dealer or agent. The profit of big brand currency milk powder is thin, it only plays the role of driving the sales of the store, mainly to attract popularity.

Of course, if you have some small brands of milk powder in your store, and you can get regional protection from regional agents, the gross profit rate will be about 40-60%. But these small brands of milk powder belong to the stage of market exploration, and they have low recognition among the consumer groups, so it is difficult to get up in quantity. You need to vigorously promote them. If they get up in quantity, it is difficult to make money.

Of course, this kind of milk powder must be in line with the national standard of domestic milk powder, milk source must be good, responsible for themselves and customers, open shop business is a long-term business, can't rely on bad quality to ruin the reputation. As far as I know, a lot of minority domestic milk powder are doing better and better now, so I will not list the brands.

02 diapers:

Diapers are similar to milk powder. They are all currency products. The profit is a little lower than milk powder, but it's good to get 20% profit. Diapers also belong to FMCG products, and they sell very fast. Many mothers come to the store to buy a few packages, but for those like Kao, whose profits are very low, they can earn a few yuan a package, or even make no money.

Like milk powder, if you run a niche brand of diapers, the profit will be much higher. We all know that in recent years, domestic diapers have become more and more popular. The profits of some family, some Philippines, some Ding Ding, some baby and so on are all OK.

Children's wear, mainly 0-6 years old, takes goods from the headquarters. The selling price is usually 20% off the tag price, and the purchase price is 20% off. It can make about 60% or 70% profit. Of course, the profit of children's clothing is directly related to your business and your inventory. If there is no one to look at the incoming or returned goods within three days, you must go to the headquarters in time to exchange them. Otherwise, it is likely that the final pressing goods will be it. Children's clothing inventory a large, it is very passive to operate, unless you have the economic strength.

As for how to choose a good product, we can only understand it. It depends on our internal skill. Of course, my experience is to communicate and learn from the owners of mother and baby shops or children's clothing stores in other places, ask them which version goes well, or consult the national sales data of the operation and sales department of the headquarters, and share with each other. Of course, the clothes tried by others sell well.

The profit of baby's underwear is about 70%, because the mothers are prepared for the newborn when they come. The material is very important, and the price is second. So many mothers will buy more than a dozen or even more pieces, as well as newborn suits.

The profit of baby's shoes is also OK, basically half to half. Generally, those who come to buy baby's underwear will take one pair or two pairs.

Baby socks basically do not make money, most of them are given as gifts, only the ones with better quality are sold as single items, or with other products, the profit will be 20%.

The profit of hat is also average. I only take more than ten hats every quarter. It's easy to press the goods if I take too many hats.

04 nutrition and health products:

This category has the largest gross profit margin. These products have low investment and large profits, but this product is not easy to produce. In addition, it also needs professional product knowledge, disease knowledge, etc., and it is necessary to choose products with product guarantee and after-sales service. Only in this way can sales slowly produce volume. If this product can be produced, the profit will be the most considerable.

Some other products, such as toys, complementary food and snacks, are not mentioned one by one. As mentioned in the previous article, there are high and low profits. In a word, niche brands or brand products with independent operation have high profits, but they need to be vigorously promoted. The profits of currency products are low and easy to go.

For a mother and baby shop, it is estimated that the comprehensive profit margin of 35% is good. Of course, the impact of profit is also related to many factors, such as the size of the maternal and child shop, the location of the maternal and child shop, the sales ability of the maternal and child shop, the business category, and the service ability. Take the situation in my store last month. About 120000 goods were sold in a month, and the comprehensive profit reached 41%. This profit was somewhat unexpected. I did two activities, and the effect was obvious.

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